Top Beauty & Cosmetics Websites in Bhutan

Key Insights on Top Beauty & Cosmetics Websites in Bhutan on January 2026

As of January 2026, nykaa.com leads Beauty & Cosmetics in Bhutan with 45 monthly visits. Its audience skews desktop-first (100% desktop / 100% mobile), and traffic is up month over month 114.29% and up year over year 527.81%. maketintsandshades.com holds second with 32 visits and a desktop-leaning mix (100% desktop / 0% mobile), while yesstyle.com ranks third with 21 visits.

Across the leaders, nykaa.com is the most mobile-first (0% of visits), whereas nykaa.com is the most desktop-reliant (100%). Momentum favors yesstyle.com in the latest month (200%), while fragrantica.com shows the steepest pullback. On a yearly view, indiquehair.com posts the strongest expansion (5,000%), contrasted with fragrantica.com (-34.81%).

Acquisition patterns also differ: nykaa.com is driven primarily by search, nykaa.com by direct, and nykaa.com by referral; overall, 2 of the top 12 sites are direct-led, 10 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.