Top Beauty & Cosmetics Websites in Sweden

Key Insights on Top Beauty & Cosmetics Websites in Sweden on January 2026

As of January 2026, kicks.se leads Beauty & Cosmetics in Sweden with 2.42M monthly visits. Its audience skews mobile-first (16.33% desktop / 16.33% mobile), and traffic is down month over month -11.31% and up year over year 67.28%. lyko.com holds second with 2.09M visits and a mobile-leaning mix (20.71% desktop / 79.29% mobile), while fragrantica.com ranks third with 756.55K visits.

Across the leaders, aptekamoderna.pl is the most mobile-first (100% of visits), whereas sephora.com is the most desktop-reliant (61.48%). Momentum favors plantur39.com in the latest month (42,139.4%), while yves-rocher.se shows the steepest pullback. On a yearly view, thunderbirdskin.com posts the strongest expansion (107,253.44%), contrasted with parfymonline.se (-51.88%).

Acquisition patterns also differ: kicks.se is driven primarily by search, kicks.se by direct, and kicks.se by referral; overall, 65 of the top 100 sites are direct-led, 18 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.