Top Beauty & Cosmetics Websites in Indonesia

Key Insights on Top Beauty & Cosmetics Websites in Indonesia on January 2026

As of January 2026, fragrantica.com leads Beauty & Cosmetics in Indonesia with 859.45K monthly visits. Its audience skews mobile-first (13.78% desktop / 13.78% mobile), and traffic is down month over month -25.57% and up year over year 46.91%. femaledaily.com holds second with 454.61K visits and a mobile-leaning mix (16.58% desktop / 83.42% mobile), while kuasakata.com ranks third with 209.72K visits.

Across the leaders, beautyandblush.com is the most mobile-first (100% of visits), whereas trucsdemec.fr is the most desktop-reliant (100%). Momentum favors skincare.com in the latest month (20,735.29%), while ellaskincare.co.id shows the steepest pullback. On a yearly view, coptis.com posts the strongest expansion (25,842.25%), contrasted with anessa.id (-68.63%).

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 58 of the top 100 sites are direct-led, 35 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.