Top Beauty & Cosmetics Websites in Belgium

Key Insights on Top Beauty & Cosmetics Websites in Belgium on January 2026

As of January 2026, iciparisxl.be leads Beauty & Cosmetics in Belgium with 583.88K monthly visits. Its audience skews mobile-first (27.49% desktop / 27.49% mobile), and traffic is down month over month -30.41% and up year over year 3.73%. salonkee.be holds second with 405.45K visits and a mobile-leaning mix (26.87% desktop / 73.13% mobile), while aroma-zone.com ranks third with 338.22K visits.

Across the leaders, refectocil.at is the most mobile-first (100% of visits), whereas ibeauty.be is the most desktop-reliant (92.21%). Momentum favors mahalo.be in the latest month (9,220.36%), while eau-thermale-avene.be shows the steepest pullback. On a yearly view, refectocil.at posts the strongest expansion (29,588.3%), contrasted with keune.com (-81.99%).

Acquisition patterns also differ: iciparisxl.be is driven primarily by search, iciparisxl.be by direct, and iciparisxl.be by referral; overall, 81 of the top 100 sites are direct-led, 13 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.