Top Beauty & Cosmetics Websites in Uruguay

Key Insights on Top Beauty & Cosmetics Websites in Uruguay on January 2026

As of January 2026, farmashop.com.uy leads Beauty & Cosmetics in Uruguay with 252.13K monthly visits. Its audience skews mobile-first (48.39% desktop / 48.39% mobile), and traffic is up month over month 6.77% and down year over year -24.77%. fragrantica.es holds second with 127.36K visits and a mobile-leaning mix (9.66% desktop / 90.34% mobile), while lorealparis.uy ranks third with 10.65K visits.

Across the leaders, checkfresh.com is the most mobile-first (100% of visits), whereas sephora.com is the most desktop-reliant (100%). Momentum favors lidherma.com in the latest month (3,567.61%), while perfumehub.pl shows the steepest pullback. On a yearly view, lidherma.com posts the strongest expansion (2,340.84%), contrasted with salcobrand.cl (-90.2%).

Acquisition patterns also differ: farmashop.com.uy is driven primarily by search, farmashop.com.uy by direct, and farmashop.com.uy by referral; overall, 45 of the top 100 sites are direct-led, 45 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.