Top Beauty & Cosmetics Websites in Estonia

Key Insights on Top Beauty & Cosmetics Websites in Estonia on January 2026

As of January 2026, tallink.com leads Beauty & Cosmetics in Estonia with 141.74K monthly visits. Its audience skews desktop-first (89.82% desktop / 89.82% mobile), and traffic is down month over month -19.04% and up year over year 12.66%. loverte.com holds second with 40.07K visits and a desktop-leaning mix (70.73% desktop / 29.27% mobile), while tradehouse.ee ranks third with 39.09K visits.

Across the leaders, drogas.lv is the most mobile-first (100% of visits), whereas topbeauty.ee is the most desktop-reliant (100%). Momentum favors drogas.lt in the latest month (4,040%), while suslusozluk.com shows the steepest pullback. On a yearly view, hellobubble.com posts the strongest expansion (104,950%), contrasted with eucerin.ee (-68.15%).

Acquisition patterns also differ: tallink.com is driven primarily by search, tallink.com by direct, and tallink.com by referral; overall, 65 of the top 100 sites are direct-led, 30 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.