Top Beauty & Cosmetics Websites in Nigeria

Key Insights on Top Beauty & Cosmetics Websites in Nigeria on January 2026

As of January 2026, nivea.com.ng leads Beauty & Cosmetics in Nigeria with 142.9K monthly visits. Its audience skews mobile-first (0.49% desktop / 0.49% mobile), and traffic is up month over month 234.89% and up year over year 12.84%. curology.com holds second with 42.88K visits and a mobile-leaning mix (0.08% desktop / 99.92% mobile), while fragrancex.com ranks third with 39.43K visits.

Across the leaders, aboutsemarang.id is the most mobile-first (100% of visits), whereas hysses.com is the most desktop-reliant (100%). Momentum favors aboutsemarang.id in the latest month (38,733.33%), while bebeautiful.in shows the steepest pullback. On a yearly view, differin.com posts the strongest expansion (615,100%), contrasted with cosrx.com (-82.56%).

Acquisition patterns also differ: nivea.com.ng is driven primarily by search, nivea.com.ng by direct, and nivea.com.ng by referral; overall, 70 of the top 100 sites are direct-led, 28 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.