Top Beauty & Cosmetics Websites in Australia

Key Insights on Top Beauty & Cosmetics Websites in Australia on January 2026

As of January 2026, priceline.com.au leads Beauty & Cosmetics in Australia with 5.63M monthly visits. Its audience skews mobile-first (17.99% desktop / 17.99% mobile), and traffic is up month over month 11.64% and up year over year 108.25%. sephora.com.au holds second with 1.68M visits and a mobile-leaning mix (36.02% desktop / 63.98% mobile), while adorebeauty.com.au ranks third with 1.47M visits.

Across the leaders, greenorganics.com.au is the most mobile-first (99.85% of visits), whereas awo.com.au is the most desktop-reliant (61.66%). Momentum favors mirenesse.com in the latest month (2,512.14%), while charlottetilbury.com shows the steepest pullback. On a yearly view, greenorganics.com.au posts the strongest expansion (1,731.76%), contrasted with awo.com.au (-8.52%).

Acquisition patterns also differ: priceline.com.au is driven primarily by search, priceline.com.au by direct, and priceline.com.au by referral; overall, 82 of the top 100 sites are direct-led, 8 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.