Top Reference Websites in Australia

Key Insights on Top Reference Websites in Australia on January 2026

As of January 2026, zoominfo.com leads Reference in Australia with 229.51K monthly visits. Its audience skews desktop-first (53.4% desktop / 53.4% mobile), and traffic is down month over month -1.83% and down year over year -7.57%. rocketreach.co holds second with 171.12K visits and a desktop-leaning mix (76.38% desktop / 23.62% mobile), while dnb.com ranks third with 147.12K visits.

Across the leaders, citrus.tw is the most mobile-first (100% of visits), whereas apollo.io is the most desktop-reliant (100%). Momentum favors buskita.com in the latest month (26,003.28%), while o2osell.com shows the steepest pullback. On a yearly view, entegysuite.com.au posts the strongest expansion (344,450%), contrasted with cuttingedgeengineering.com.au (-86.9%).

Acquisition patterns also differ: zoominfo.com is driven primarily by search, zoominfo.com by direct, and zoominfo.com by referral; overall, 38 of the top 100 sites are direct-led, 49 are search-led, and 10 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.