Top Wine & Spirits Websites in Australia

Key Insights on Top Wine & Spirits Websites in Australia on January 2026

As of January 2026, danmurphys.com.au leads Wine & Spirits in Australia with 3.2M monthly visits. Its audience skews mobile-first (20.12% desktop / 20.12% mobile), and traffic is down month over month -35.48% and down year over year -12.88%. liquorland.com.au holds second with 1.25M visits and a mobile-leaning mix (22.65% desktop / 77.35% mobile), while bws.com.au ranks third with 999.47K visits.

Across the leaders, tagai.com.au is the most mobile-first (100% of visits), whereas vincreative.com is the most desktop-reliant (100%). Momentum favors cellardoorfestival.com in the latest month (19,134.48%), while archierose.com.au shows the steepest pullback. On a yearly view, greenhillwines.com.au posts the strongest expansion (16,527.71%), contrasted with sailorsgravebrewing.com (-73.99%).

Acquisition patterns also differ: danmurphys.com.au is driven primarily by search, danmurphys.com.au by direct, and danmurphys.com.au by referral; overall, 70 of the top 100 sites are direct-led, 28 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.