Top Wine & Spirits Websites in the United States

Key Insights on Top Wine & Spirits Websites in the United States on January 2026

As of January 2026, totalwine.com leads Wine & Spirits in the United States with 8.17M monthly visits. Its audience skews mobile-first (25.02% desktop / 25.02% mobile), and traffic is down month over month -40.74% and up year over year 31.55%. tastingtable.com holds second with 6.13M visits and a mobile-leaning mix (21.38% desktop / 78.62% mobile), while activehosted.com ranks third with 5.4M visits.

Across the leaders, sofhcellars.com is the most mobile-first (99.87% of visits), whereas sgproof.com is the most desktop-reliant (91.86%). Momentum favors 1000oaksbarrel.com in the latest month (7,370.63%), while jackdaniels.com shows the steepest pullback. On a yearly view, arloren.com posts the strongest expansion (171,334.27%), contrasted with activehosted.com (-62.99%).

Acquisition patterns also differ: totalwine.com is driven primarily by search, totalwine.com by direct, and totalwine.com by referral; overall, 68 of the top 100 sites are direct-led, 30 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.