Top Automotive Websites in Australia

Key Insights on Top Automotive Websites in Australia on January 2026

As of January 2026, ebay.com.au leads Automotive in Australia with 27.99M monthly visits. Its audience skews desktop-first (55.79% desktop / 55.79% mobile), and traffic is up month over month 2.83% and down year over year -21.08%. carsales.com.au holds second with 10.14M visits and a mobile-leaning mix (46.78% desktop / 53.22% mobile), while gumtree.com.au ranks third with 6.69M visits.

Across the leaders, twowheeltyres.com.au is the most mobile-first (100% of visits), whereas manheim.com.au is the most desktop-reliant (67.03%). Momentum favors metrorestyling.com in the latest month (99,121.15%), while formula1.com shows the steepest pullback. On a yearly view, twowheeltyres.com.au posts the strongest expansion (29,285.31%), contrasted with redbook.com.au (-42.77%).

Acquisition patterns also differ: ebay.com.au is driven primarily by search, ebay.com.au by direct, and ebay.com.au by referral; overall, 92 of the top 100 sites are direct-led, 7 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.