Top Automotive Websites in Switzerland

Key Insights on Top Automotive Websites in Switzerland on January 2026

As of January 2026, autoscout24.ch leads Automotive in Switzerland with 3.79M monthly visits. Its audience skews mobile-first (40.4% desktop / 40.4% mobile), and traffic is up month over month 16.3% and up year over year 0.28%. tutti.ch holds second with 3.76M visits and a mobile-leaning mix (48.79% desktop / 51.21% mobile), while comparis.ch ranks third with 2.97M visits.

Across the leaders, auctmarts.com is the most mobile-first (100% of visits), whereas esa.ch is the most desktop-reliant (98.77%). Momentum favors motoxpricambi.com in the latest month (51,935.4%), while renault.ch shows the steepest pullback. On a yearly view, zmags.com posts the strongest expansion (8,607.45%), contrasted with autoplus.fr (-58.81%).

Acquisition patterns also differ: autoscout24.ch is driven primarily by search, autoscout24.ch by direct, and autoscout24.ch by referral; overall, 84 of the top 100 sites are direct-led, 12 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.