Top Automotive Websites in New Zealand

Key Insights on Top Automotive Websites in New Zealand on January 2026

As of January 2026, trademe.co.nz leads Automotive in New Zealand with 13.89M monthly visits. Its audience skews desktop-first (51.53% desktop / 51.53% mobile), and traffic is down month over month -3.28% and down year over year -16.99%. supercheapauto.co.nz holds second with 1.75M visits and a mobile-leaning mix (15.01% desktop / 84.99% mobile), while aa.co.nz ranks third with 1.38M visits.

Across the leaders, triple-c.com is the most mobile-first (100% of visits), whereas partstrader.co.nz is the most desktop-reliant (100%). Momentum favors autosportimports.com.au in the latest month (299,721.44%), while consumerreports.org shows the steepest pullback. On a yearly view, proton.com posts the strongest expansion (19,357.14%), contrasted with hyundai.co.nz (-60.67%).

Acquisition patterns also differ: trademe.co.nz is driven primarily by search, trademe.co.nz by direct, and trademe.co.nz by referral; overall, 94 of the top 100 sites are direct-led, 6 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.