Top Accounting & Auditing Websites in New Zealand

Key Insights on Top Accounting & Auditing Websites in New Zealand on January 2026

As of January 2026, xero.com leads Accounting & Auditing in New Zealand with 2.45M monthly visits. Its audience skews desktop-first (76.82% desktop / 76.82% mobile), and traffic is down month over month -0.66% and up year over year 7.72%. paye.net.nz holds second with 567.81K visits and a mobile-leaning mix (22.96% desktop / 77.04% mobile), while myob.com ranks third with 556.63K visits.

Across the leaders, epiphanyaccountingsolutions.co.nz is the most mobile-first (100% of visits), whereas hnry.co.nz is the most desktop-reliant (100%). Momentum favors myrefund.co.nz in the latest month (6,526.25%), while ey.com shows the steepest pullback. On a yearly view, accountingandtax.co.nz posts the strongest expansion (21,170.59%), contrasted with budget.govt.nz (-86.21%).

Acquisition patterns also differ: xero.com is driven primarily by search, xero.com by direct, and xero.com by referral; overall, 75 of the top 100 sites are direct-led, 16 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.