Top Agriculture Websites in New Zealand

Key Insights on Top Agriculture Websites in New Zealand on January 2026

As of January 2026, kings.co.nz leads Agriculture in New Zealand with 272.6K monthly visits. Its audience skews mobile-first (8.23% desktop / 8.23% mobile), and traffic is up month over month 6.32% and down year over year -10.5%. southernwoods.co.nz holds second with 246.24K visits and a mobile-leaning mix (3.89% desktop / 96.11% mobile), while leafland.co.nz ranks third with 233.63K visits.

Across the leaders, smgrowers.com is the most mobile-first (100% of visits), whereas lic.co.nz is the most desktop-reliant (100%). Momentum favors norwood.co.nz in the latest month (14,800%), while ruralco.co.nz shows the steepest pullback. On a yearly view, fieldmargin.com posts the strongest expansion (8,782.5%), contrasted with ruralnewsgroup.co.nz (-80.85%).

Acquisition patterns also differ: kings.co.nz is driven primarily by search, kings.co.nz by direct, and kings.co.nz by referral; overall, 60 of the top 100 sites are direct-led, 32 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.