Top Machinery Websites in New Zealand

Key Insights on Top Machinery Websites in New Zealand on January 2026

As of January 2026, stihlshop.co.nz leads Machinery in New Zealand with 195.72K monthly visits. Its audience skews mobile-first (11.79% desktop / 11.79% mobile), and traffic is up month over month 65.86% and up year over year 30.99%. yesterdaystractors.com holds second with 138.62K visits and a mobile-leaning mix (0.35% desktop / 99.65% mobile), while scissorlifttauranga.nz ranks third with 106.64K visits.

Across the leaders, powermowersales.com is the most mobile-first (100% of visits), whereas stihl.com is the most desktop-reliant (100%). Momentum favors norwood.co.nz in the latest month (14,800%), while kennardshire.co.nz shows the steepest pullback. On a yearly view, sennebogen.com posts the strongest expansion (12,951.37%), contrasted with fridayparts.com (-75.02%).

Acquisition patterns also differ: stihlshop.co.nz is driven primarily by search, stihlshop.co.nz by direct, and stihlshop.co.nz by referral; overall, 69 of the top 100 sites are direct-led, 26 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.