Top Real Estate Websites in New Zealand

Key Insights on Top Real Estate Websites in New Zealand on January 2026

As of January 2026, trademe.co.nz leads Real Estate in New Zealand with 13.89M monthly visits. Its audience skews desktop-first (51.53% desktop / 51.53% mobile), and traffic is down month over month -3.28% and down year over year -16.99%. interest.co.nz holds second with 2.32M visits and a mobile-leaning mix (13.37% desktop / 86.63% mobile), while oneroof.co.nz ranks third with 2.2M visits.

Across the leaders, propertytorenovate.co.uk is the most mobile-first (100% of visits), whereas reinz.co.nz is the most desktop-reliant (100%). Momentum favors rwhuttcity.co.nz in the latest month (24,136.77%), while savills.com shows the steepest pullback. On a yearly view, italy-sothebysrealty.com posts the strongest expansion (75,629.15%), contrasted with rwkingsland.co.nz (-78.09%).

Acquisition patterns also differ: trademe.co.nz is driven primarily by search, trademe.co.nz by direct, and trademe.co.nz by referral; overall, 88 of the top 100 sites are direct-led, 6 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.