Top Real Estate Websites in Portugal

Key Insights on Top Real Estate Websites in Portugal on January 2026

As of January 2026, idealista.pt leads Real Estate in Portugal with 5.51M monthly visits. Its audience skews desktop-first (53.01% desktop / 53.01% mobile), and traffic is up month over month 21.2% and up year over year 2.61%. imovirtual.com holds second with 1.62M visits and a mobile-leaning mix (38.19% desktop / 61.81% mobile), while remax.pt ranks third with 1.12M visits.

Across the leaders, cityrooms.com is the most mobile-first (100% of visits), whereas tombo.pt is the most desktop-reliant (100%). Momentum favors pjaferreiraimob.com in the latest month (6,954.59%), while zoopla.co.uk shows the steepest pullback. On a yearly view, cityrooms.com posts the strongest expansion (15,965.45%), contrasted with portugalresident.com (-64.85%).

Acquisition patterns also differ: idealista.pt is driven primarily by search, idealista.pt by direct, and idealista.pt by referral; overall, 85 of the top 100 sites are direct-led, 11 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.