Top Real Estate Websites in the United Kingdom

Key Insights on Top Real Estate Websites in the United Kingdom on January 2026

As of January 2026, rightmove.co.uk leads Real Estate in the United Kingdom with 54.59M monthly visits. Its audience skews mobile-first (37.13% desktop / 37.13% mobile), and traffic is up month over month 8.06% and down year over year -1.51%. zoopla.co.uk holds second with 20.22M visits and a mobile-leaning mix (29.95% desktop / 70.05% mobile), while airbnb.co.uk ranks third with 15.26M visits.

Across the leaders, simplefastloans.co.uk is the most mobile-first (98.62% of visits), whereas vebraalto.com is the most desktop-reliant (80.21%). Momentum favors canarywharf.com in the latest month (91.93%), while streetcheck.co.uk shows the steepest pullback. On a yearly view, mrisoftware.com posts the strongest expansion (1,232.86%), contrasted with primelocation.com (-47.34%).

Acquisition patterns also differ: rightmove.co.uk is driven primarily by search, rightmove.co.uk by direct, and rightmove.co.uk by referral; overall, 98 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.