Top Furniture Websites in the United Kingdom

Key Insights on Top Furniture Websites in the United Kingdom on January 2026

As of January 2026, wayfair.co.uk leads Furniture in the United Kingdom with 13.63M monthly visits. Its audience skews mobile-first (14.84% desktop / 14.84% mobile), and traffic is down month over month -14.66% and up year over year 56.38%. dfs.co.uk holds second with 3.74M visits and a mobile-leaning mix (13.13% desktop / 86.87% mobile), while habitat.co.uk ranks third with 1.94M visits.

Across the leaders, fairforyou.co.uk is the most mobile-first (96.31% of visits), whereas huddleboard.net is the most desktop-reliant (88.48%). Momentum favors hslchairs.com in the latest month (109.68%), while whitestores.co.uk shows the steepest pullback. On a yearly view, castlery.com posts the strongest expansion (1,327.91%), contrasted with huddleboard.net (-49.68%).

Acquisition patterns also differ: wayfair.co.uk is driven primarily by search, wayfair.co.uk by direct, and wayfair.co.uk by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.