Top Beauty & Cosmetics Websites in New Zealand

Key Insights on Top Beauty & Cosmetics Websites in New Zealand on January 2026

As of January 2026, farmers.co.nz leads Beauty & Cosmetics in New Zealand with 2.26M monthly visits. Its audience skews mobile-first (23.69% desktop / 23.69% mobile), and traffic is down month over month -19.64% and up year over year 54.54%. hikoco.co.nz holds second with 355.25K visits and a mobile-leaning mix (26.58% desktop / 73.42% mobile), while perfumenz.co.nz ranks third with 343.61K visits.

Across the leaders, coconutsandkettlebells.com is the most mobile-first (100% of visits), whereas haircare.co.nz is the most desktop-reliant (100%). Momentum favors virtual-cosme.net in the latest month (17,877.08%), while beautylish.com shows the steepest pullback. On a yearly view, recreationbeauty.com posts the strongest expansion (24,603.78%), contrasted with aboutface.co.nz (-50.78%).

Acquisition patterns also differ: farmers.co.nz is driven primarily by search, farmers.co.nz by direct, and farmers.co.nz by referral; overall, 67 of the top 100 sites are direct-led, 25 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.