Top Beauty & Cosmetics Websites in Poland

Key Insights on Top Beauty & Cosmetics Websites in Poland on January 2026

As of January 2026, notino.pl leads Beauty & Cosmetics in Poland with 4.43M monthly visits. Its audience skews mobile-first (22.53% desktop / 22.53% mobile), and traffic is down month over month -30.67% and down year over year -0.02%. hebe.pl holds second with 3.59M visits and a mobile-leaning mix (21.85% desktop / 78.15% mobile), while rossmann.pl ranks third with 3.49M visits.

Across the leaders, parfumo.net is the most mobile-first (100% of visits), whereas doterra.com is the most desktop-reliant (75.78%). Momentum favors pronails.sklep.pl in the latest month (12,043.26%), while semilac.pl shows the steepest pullback. On a yearly view, my-origines.com posts the strongest expansion (671.23%), contrasted with aptelia.pl (-52.1%).

Acquisition patterns also differ: notino.pl is driven primarily by search, notino.pl by direct, and notino.pl by referral; overall, 87 of the top 100 sites are direct-led, 13 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.