Top Beauty & Cosmetics Websites in Armenia

Key Insights on Top Beauty & Cosmetics Websites in Armenia on January 2026

As of January 2026, sephora.com leads Beauty & Cosmetics in Armenia with 44.99K monthly visits. Its audience skews desktop-first (99.1% desktop / 99.1% mobile), and traffic is up month over month 16.04% and up year over year 90.03%. ipsy.com holds second with 10.98K visits and a desktop-leaning mix (100% desktop / 0% mobile), while fragrantica.com ranks third with 10.63K visits.

Across the leaders, sephora.it is the most mobile-first (73.96% of visits), whereas ipsy.com is the most desktop-reliant (100%). Momentum favors origins.co.uk in the latest month (1,460.98%), while fragrancex.com shows the steepest pullback. On a yearly view, naimies.com posts the strongest expansion (1,765.33%), contrasted with aroma-zone.com (-84.33%).

Acquisition patterns also differ: sephora.com is driven primarily by search, sephora.com by direct, and sephora.com by referral; overall, 64 of the top 100 sites are direct-led, 32 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.