Top Beauty & Cosmetics Websites in Benin

Key Insights on Top Beauty & Cosmetics Websites in Benin on January 2026

As of January 2026, sephora.com leads Beauty & Cosmetics in Benin with 977 monthly visits. Its audience skews mobile-first (3.79% desktop / 3.79% mobile), and traffic is up month over month 560.14% and up year over year 28.69%. embryolisse.fr holds second with 483 visits and a desktop-leaning mix (100% desktop / 0% mobile), while marykay.ca ranks third with 380 visits.

Across the leaders, yslbeauty.fr is the most mobile-first (100% of visits), whereas embryolisse.fr is the most desktop-reliant (100%). Momentum favors shiseido.com in the latest month (620.59%), while toppik.com shows the steepest pullback. On a yearly view, yslbeauty.fr posts the strongest expansion (44,300%), contrasted with ethnilink.fr (-76.85%).

Acquisition patterns also differ: sephora.com is driven primarily by search, sephora.com by direct, and sephora.com by referral; overall, 41 of the top 100 sites are direct-led, 43 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.