Top Beauty & Cosmetics Websites in Finland

Key Insights on Top Beauty & Cosmetics Websites in Finland on January 2026

As of January 2026, tallink.com leads Beauty & Cosmetics in Finland with 534.42K monthly visits. Its audience skews mobile-first (27.19% desktop / 27.19% mobile), and traffic is down month over month -6.79% and down year over year -5.14%. lyko.com holds second with 348.58K visits and a mobile-leaning mix (23.76% desktop / 76.24% mobile), while kicks.fi ranks third with 295.75K visits.

Across the leaders, ilmakiage.com is the most mobile-first (100% of visits), whereas revieve.com is the most desktop-reliant (100%). Momentum favors planity.com in the latest month (26,593.41%), while loverte.com shows the steepest pullback. On a yearly view, cristelstudio.com posts the strongest expansion (1,253,400%), contrasted with wella.com (-68.12%).

Acquisition patterns also differ: tallink.com is driven primarily by search, tallink.com by direct, and tallink.com by referral; overall, 63 of the top 100 sites are direct-led, 28 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.