Top Beauty & Cosmetics Websites in Italy

Key Insights on Top Beauty & Cosmetics Websites in Italy on January 2026

As of January 2026, notino.it leads Beauty & Cosmetics in Italy with 2.02M monthly visits. Its audience skews mobile-first (32.96% desktop / 32.96% mobile), and traffic is down month over month -29.91% and up year over year 10.01%. sephora.it holds second with 1.69M visits and a mobile-leaning mix (23.02% desktop / 76.98% mobile), while douglas.it ranks third with 1.64M visits.

Across the leaders, joussetparfums.com is the most mobile-first (100% of visits), whereas bellissima.com is the most desktop-reliant (61.4%). Momentum favors joussetparfums.com in the latest month (53,751.8%), while nivea.it shows the steepest pullback. On a yearly view, joussetparfums.com posts the strongest expansion (26,513.64%), contrasted with nivea.it (-70.8%).

Acquisition patterns also differ: notino.it is driven primarily by search, notino.it by direct, and notino.it by referral; overall, 92 of the top 100 sites are direct-led, 7 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

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