Top Hospitality Websites in Poland

Key Insights on Top Hospitality Websites in Poland on January 2026

As of January 2026, booking.com leads Hospitality in Poland with 17.58M monthly visits. Its audience skews mobile-first (43.45% desktop / 43.45% mobile), and traffic is up month over month 12.09% and up year over year 5.4%. tui.pl holds second with 3.07M visits and a mobile-leaning mix (39.3% desktop / 60.7% mobile), while itaka.pl ranks third with 2.89M visits.

Across the leaders, concordehotels.com.tr is the most mobile-first (100% of visits), whereas guesty.com is the most desktop-reliant (90.11%). Momentum favors montemarco.pl in the latest month (53,709.9%), while studiosante.pl shows the steepest pullback. On a yearly view, concordehotels.com.tr posts the strongest expansion (2,530.11%), contrasted with noclegowo.pl (-36.92%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 79 of the top 100 sites are direct-led, 17 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.