Top Hospitality Websites in Indonesia

Key Insights on Top Hospitality Websites in Indonesia on January 2026

As of January 2026, traveloka.com leads Hospitality in Indonesia with 16.45M monthly visits. Its audience skews mobile-first (18.42% desktop / 18.42% mobile), and traffic is up month over month 7.28% and up year over year 11.1%. agoda.com holds second with 9M visits and a mobile-leaning mix (9.6% desktop / 90.4% mobile), while booking.com ranks third with 3.28M visits.

Across the leaders, villabugis.com is the most mobile-first (100% of visits), whereas expediapartnercentral.com is the most desktop-reliant (100%). Momentum favors senyumworldhotel.com in the latest month (20,218.47%), while yogyes.com shows the steepest pullback. On a yearly view, firsttable.co.nz posts the strongest expansion (2,178,400%), contrasted with trivago.co.id (-85.63%).

Acquisition patterns also differ: traveloka.com is driven primarily by search, traveloka.com by direct, and traveloka.com by referral; overall, 74 of the top 100 sites are direct-led, 22 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.