Top Hospitality Websites in Estonia

Key Insights on Top Hospitality Websites in Estonia on January 2026

As of January 2026, booking.com leads Hospitality in Estonia with 477.35K monthly visits. Its audience skews desktop-first (93.39% desktop / 93.39% mobile), and traffic is up month over month 20.04% and down year over year -2.39%. momondo.ee holds second with 92.94K visits and a desktop-leaning mix (95.07% desktop / 4.93% mobile), while airbnb.com.ee ranks third with 38.81K visits.

Across the leaders, sunrise-resorts.com is the most mobile-first (100% of visits), whereas tuusik.ee is the most desktop-reliant (100%). Momentum favors tartuhotell.ee in the latest month (1,501.32%), while tonkosti.ru shows the steepest pullback. On a yearly view, chronogolf.ie posts the strongest expansion (5,123.77%), contrasted with smoobu.com (-77.76%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 57 of the top 100 sites are direct-led, 33 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.