Top Websites in Estonia

Key Insights on Top Websites in Estonia on January 2026

As of January 2026, google.com leads in Estonia with 39.38M monthly visits. Its audience skews desktop-first (78.67% desktop / 78.67% mobile), and traffic is up month over month 2% and down year over year -7.5%. youtube.com holds second with 25.09M visits and a desktop-leaning mix (72.12% desktop / 27.88% mobile), while facebook.com ranks third with 11.22M visits.

Across the leaders, weather.com is the most mobile-first (92.96% of visits), whereas atlassian.net is the most desktop-reliant (99.52%). Momentum favors edupage.org in the latest month (62.91%), while msn.com shows the steepest pullback. On a yearly view, go3.ee posts the strongest expansion (14,790.31%), contrasted with dzen.ru (-46.27%).

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 90 of the top 100 sites are direct-led, 8 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.