Top Websites in Japan

Key Insights on Top Websites in Japan on January 2026

As of January 2026, google.com leads in Japan with 6.26B monthly visits. Its audience skews mobile-first (18.38% desktop / 18.38% mobile), and traffic is up month over month 3.05% and up year over year 0.59%. youtube.com holds second with 2.01B visits and a mobile-leaning mix (32.51% desktop / 67.49% mobile), while yahoo.co.jp ranks third with 1.82B visits.

Across the leaders, vasstycom.com is the most mobile-first (99.44% of visits), whereas msn.com is the most desktop-reliant (94.69%). Momentum favors mavrtracktor.com in the latest month (218.14%), while rakuten.com shows the steepest pullback. On a yearly view, njavtv.com posts the strongest expansion (2,894.46%), contrasted with twitter.com (-53.5%).

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 80 of the top 100 sites are direct-led, 15 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.