Top Insurance Websites in Japan

Key Insights on Top Insurance Websites in Japan on January 2026

As of January 2026, tmn-anshin.co.jp leads Insurance in Japan with 3.73M monthly visits. Its audience skews mobile-first (2.52% desktop / 2.52% mobile), and traffic is up month over month 49.82% and up year over year 25.48%. nissay.co.jp holds second with 3.26M visits and a mobile-leaning mix (11.88% desktop / 88.12% mobile), while tokiomarine-nichido.co.jp ranks third with 2.05M visits.

Across the leaders, img-corp.net is the most mobile-first (100% of visits), whereas krungthai.com is the most desktop-reliant (100%). Momentum favors aia.org in the latest month (17,829.55%), while syogainenkin.jp shows the steepest pullback. On a yearly view, nowcerts.com posts the strongest expansion (63,851.75%), contrasted with hoken-room.jp (-55.25%).

Acquisition patterns also differ: tmn-anshin.co.jp is driven primarily by search, tmn-anshin.co.jp by direct, and tmn-anshin.co.jp by referral; overall, 74 of the top 100 sites are direct-led, 25 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.