Top Insurance Websites in Canada

Key Insights on Top Insurance Websites in Canada on January 2026

As of January 2026, canadalife.com leads Insurance in Canada with 2.42M monthly visits. Its audience skews desktop-first (55.69% desktop / 55.69% mobile), and traffic is down month over month -5.09% and down year over year -9.11%. sunlife.com holds second with 2.17M visits and a desktop-leaning mix (59.03% desktop / 40.97% mobile), while carfax.ca ranks third with 2.05M visits.

Across the leaders, isure.ca is the most mobile-first (94.15% of visits), whereas sunwingagents.ca is the most desktop-reliant (100%). Momentum favors waypoint.ca in the latest month (1,060.63%), while policybazaar.com shows the steepest pullback. On a yearly view, snowbirds.org posts the strongest expansion (182.72%), contrasted with desjardinsassurancevie.com (-48.55%).

Acquisition patterns also differ: canadalife.com is driven primarily by search, canadalife.com by direct, and canadalife.com by referral; overall, 91 of the top 100 sites are direct-led, 3 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.