Top Insurance Websites in Uruguay

Key Insights on Top Insurance Websites in Uruguay on January 2026

As of January 2026, sistarbanc.com.uy leads Insurance in Uruguay with 459.02K monthly visits. Its audience skews desktop-first (81.22% desktop / 81.22% mobile), and traffic is up month over month 40.73% and down year over year -30.77%. bse.com.uy holds second with 142.76K visits and a desktop-leaning mix (86.66% desktop / 13.34% mobile), while segurossura.com.uy ranks third with 113.12K visits.

Across the leaders, motorpasionmoto.com is the most mobile-first (100% of visits), whereas gruposancorseguros.com is the most desktop-reliant (100%). Momentum favors genteseguradora.com.br in the latest month (3,845.95%), while protegetuviaje.com shows the steepest pullback. On a yearly view, xactimate.com posts the strongest expansion (5,643.59%), contrasted with lacaja.com.ar (-78.72%).

Acquisition patterns also differ: sistarbanc.com.uy is driven primarily by search, sistarbanc.com.uy by direct, and sistarbanc.com.uy by referral; overall, 64 of the top 100 sites are direct-led, 18 are search-led, and 13 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.