Top Insurance Websites in Bulgaria

Key Insights on Top Insurance Websites in Bulgaria on January 2026

As of January 2026, ubb.bg leads Insurance in Bulgaria with 910.78K monthly visits. Its audience skews mobile-first (33.93% desktop / 33.93% mobile), and traffic is down month over month -12.81% and down year over year -21.85%. allianz.bg holds second with 352.79K visits and a mobile-leaning mix (35.73% desktop / 64.27% mobile), while sdi.bg ranks third with 313.38K visits.

Across the leaders, quotemehappy.com is the most mobile-first (100% of visits), whereas smartclaims.bg is the most desktop-reliant (100%). Momentum favors asn-news.ru in the latest month (20,445.46%), while ameli.fr shows the steepest pullback. On a yearly view, viamedis.fr posts the strongest expansion (25,390.72%), contrasted with doe.bg (-82.98%).

Acquisition patterns also differ: ubb.bg is driven primarily by search, ubb.bg by direct, and ubb.bg by referral; overall, 71 of the top 100 sites are direct-led, 27 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.