Top Insurance Websites in Singapore

Key Insights on Top Insurance Websites in Singapore on January 2026

As of January 2026, income.com.sg leads Insurance in Singapore with 755.79K monthly visits. Its audience skews mobile-first (35.86% desktop / 35.86% mobile), and traffic is down month over month -24.01% and down year over year -15.72%. greateasternlife.com holds second with 581.11K visits and a mobile-leaning mix (25.23% desktop / 74.77% mobile), while singlife.com ranks third with 554.39K visits.

Across the leaders, insuranceinsider.com is the most mobile-first (100% of visits), whereas covermymeds.com is the most desktop-reliant (100%). Momentum favors tickinsurance.com.au in the latest month (69,631.66%), while swedbank.lv shows the steepest pullback. On a yearly view, homeprotect.co.uk posts the strongest expansion (5,911,000%), contrasted with covermymeds.com (-67.86%).

Acquisition patterns also differ: income.com.sg is driven primarily by search, income.com.sg by direct, and income.com.sg by referral; overall, 79 of the top 100 sites are direct-led, 17 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.