Top Insurance Websites in the World

Key Insights on Top Insurance Websites in the World on January 2026

As of January 2026, progressive.com leads Insurance in the World with 51.55M monthly visits. Its audience skews mobile-first (17.6% desktop / 17.6% mobile), and traffic is up month over month 1.53% and up year over year 19.48%. ameli.fr holds second with 41.44M visits and a mobile-leaning mix (38.07% desktop / 61.93% mobile), while uhc.com ranks third with 32.14M visits.

Across the leaders, lina.co.kr is the most mobile-first (98.07% of visits), whereas availity.com is the most desktop-reliant (97.59%). Momentum favors aia.org in the latest month (4,962.57%), while independer.nl shows the steepest pullback. On a yearly view, aia.org posts the strongest expansion (413.59%), contrasted with wallethub.com (-40.36%).

Acquisition patterns also differ: progressive.com is driven primarily by search, progressive.com by direct, and progressive.com by referral; overall, 93 of the top 100 sites are direct-led, 2 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.