Top Sporting Goods Websites in the World

Key Insights on Top Sporting Goods Websites in the World on January 2026

As of January 2026, nike.com leads Sporting Goods in the World with 105.66M monthly visits. Its audience skews mobile-first (27.36% desktop / 27.36% mobile), and traffic is down month over month -18.92% and down year over year -5.08%. dickssportinggoods.com holds second with 28.97M visits and a mobile-leaning mix (26.26% desktop / 73.74% mobile), while puma.com ranks third with 26.99M visits.

Across the leaders, brujulabike.com is the most mobile-first (98.06% of visits), whereas trainingpeaks.com is the most desktop-reliant (77.05%). Momentum favors adidas.co in the latest month (45.36%), while jdsports.com shows the steepest pullback. On a yearly view, brujulabike.com posts the strongest expansion (382.13%), contrasted with ar15.com (-28.34%).

Acquisition patterns also differ: nike.com is driven primarily by search, nike.com by direct, and nike.com by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.