Top Sporting Goods Websites in Thailand

Key Insights on Top Sporting Goods Websites in Thailand on January 2026

As of January 2026, nike.com leads Sporting Goods in Thailand with 794.44K monthly visits. Its audience skews mobile-first (24.39% desktop / 24.39% mobile), and traffic is down month over month -6.32% and down year over year -25.45%. decathlon.co.th holds second with 684.84K visits and a mobile-leaning mix (26.85% desktop / 73.15% mobile), while adidas.co.th ranks third with 679.3K visits.

Across the leaders, clubhousegolf.co.uk is the most mobile-first (100% of visits), whereas pmgolfclub.com is the most desktop-reliant (100%). Momentum favors tecnifibre.com in the latest month (89,494.48%), while patagonia.com shows the steepest pullback. On a yearly view, emtb-news.de posts the strongest expansion (24,767.62%), contrasted with mizuno.com (-86.65%).

Acquisition patterns also differ: nike.com is driven primarily by search, nike.com by direct, and nike.com by referral; overall, 65 of the top 100 sites are direct-led, 32 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.