Top Sporting Goods Websites in Norway

Key Insights on Top Sporting Goods Websites in Norway on January 2026

As of January 2026, zalando.no leads Sporting Goods in Norway with 3.04M monthly visits. Its audience skews mobile-first (39.85% desktop / 39.85% mobile), and traffic is up month over month 16.64% and up year over year 11.64%. xxl.no holds second with 2.63M visits and a mobile-leaning mix (24.58% desktop / 75.42% mobile), while fjellsport.no ranks third with 905.15K visits.

Across the leaders, hop-sport.pl is the most mobile-first (100% of visits), whereas bike-discount.de is the most desktop-reliant (95.92%). Momentum favors snowfeetstore.com in the latest month (3,606.11%), while e-wheels.no shows the steepest pullback. On a yearly view, skatedeluxe.com posts the strongest expansion (1,141.26%), contrasted with bikester.no (-47.8%).

Acquisition patterns also differ: zalando.no is driven primarily by search, zalando.no by direct, and zalando.no by referral; overall, 70 of the top 100 sites are direct-led, 17 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.