Top Sporting Goods Websites in India

Key Insights on Top Sporting Goods Websites in India on January 2026

As of January 2026, puma.com leads Sporting Goods in India with 6.19M monthly visits. Its audience skews mobile-first (8.18% desktop / 8.18% mobile), and traffic is down month over month -32.3% and up year over year 61.41%. decathlon.in holds second with 4.95M visits and a mobile-leaning mix (16.97% desktop / 83.03% mobile), while royalenfield.com ranks third with 3.71M visits.

Across the leaders, alge-timing.com is the most mobile-first (100% of visits), whereas zappos.com is the most desktop-reliant (62.18%). Momentum favors protest.eu in the latest month (14,923.29%), while scssports.in shows the steepest pullback. On a yearly view, alge-timing.com posts the strongest expansion (64,089.3%), contrasted with decathlon.co.uk (-26.08%).

Acquisition patterns also differ: puma.com is driven primarily by search, puma.com by direct, and puma.com by referral; overall, 97 of the top 100 sites are direct-led, 3 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.