Top Sporting Goods Websites in France

Key Insights on Top Sporting Goods Websites in France on January 2026

As of January 2026, decathlon.fr leads Sporting Goods in France with 20.7M monthly visits. Its audience skews mobile-first (26.46% desktop / 26.46% mobile), and traffic is up month over month 11.24% and up year over year 2.01%. intersport.fr holds second with 7.96M visits and a mobile-leaning mix (19.9% desktop / 80.1% mobile), while nike.com ranks third with 6.09M visits.

Across the leaders, soulwaterman.com is the most mobile-first (99.69% of visits), whereas bike-discount.de is the most desktop-reliant (62.91%). Momentum favors dbjl.fr in the latest month (837.73%), while decathlonpro.fr shows the steepest pullback. On a yearly view, soulwaterman.com posts the strongest expansion (47,062.58%), contrasted with sport-outlet.fr (-38.76%).

Acquisition patterns also differ: decathlon.fr is driven primarily by search, decathlon.fr by direct, and decathlon.fr by referral; overall, 98 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.