Top Apparel & Fashion Websites in France

Key Insights on Top Apparel & Fashion Websites in France on January 2026

As of January 2026, shein.com leads Apparel & Fashion in France with 15.53M monthly visits. Its audience skews mobile-first (10.57% desktop / 10.57% mobile), and traffic is up month over month 0.26% and up year over year 56.04%. zalando.fr holds second with 12.75M visits and a mobile-leaning mix (35.27% desktop / 64.73% mobile), while veepee.fr ranks third with 7.44M visits.

Across the leaders, vibs.com is the most mobile-first (89.69% of visits), whereas karmanow.com is the most desktop-reliant (90.27%). Momentum favors petit-bateau.fr in the latest month (191.49%), while swarovski.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (139,505.11%), contrasted with stockx.com (-31.99%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.