Top Apparel & Fashion Websites in Colombia

Key Insights on Top Apparel & Fashion Websites in Colombia on January 2026

As of January 2026, shein.com leads Apparel & Fashion in Colombia with 3.75M monthly visits. Its audience skews mobile-first (1.91% desktop / 1.91% mobile), and traffic is down month over month -13.7% and up year over year 513.7%. adidas.co holds second with 2.89M visits and a mobile-leaning mix (21.66% desktop / 78.34% mobile), while threads.com ranks third with 2.19M visits.

Across the leaders, harmontblaine.com is the most mobile-first (99.01% of visits), whereas karmanow.com is the most desktop-reliant (82.81%). Momentum favors bimbaylola.com in the latest month (1,238.46%), while arturocalle.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (174,556.6%), contrasted with unico.com.co (-42.98%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 92 of the top 100 sites are direct-led, 8 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.