Top Apparel & Fashion Websites in Russia

Key Insights on Top Apparel & Fashion Websites in Russia on January 2026

As of January 2026, lamoda.ru leads Apparel & Fashion in Russia with 5.82M monthly visits. Its audience skews desktop-first (64.74% desktop / 64.74% mobile), and traffic is down month over month -19.99% and down year over year -4.87%. rendez-vous.ru holds second with 998.85K visits and a mobile-leaning mix (46.52% desktop / 53.48% mobile), while usmall.ru ranks third with 928.47K visits.

Across the leaders, mcshop.com is the most mobile-first (100% of visits), whereas shopfans.com is the most desktop-reliant (100%). Momentum favors fhcm.paris in the latest month (12,746.92%), while yoox.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (184,289.95%), contrasted with benetton.com (-71.53%).

Acquisition patterns also differ: lamoda.ru is driven primarily by search, lamoda.ru by direct, and lamoda.ru by referral; overall, 85 of the top 100 sites are direct-led, 13 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.