Top Sporting Goods Websites in Sweden

Key Insights on Top Sporting Goods Websites in Sweden on January 2026

As of January 2026, google.se leads Sporting Goods in Sweden with 11.73M monthly visits. Its audience skews mobile-first (37.87% desktop / 37.87% mobile), and traffic is up month over month 6.99% and down year over year -24.83%. xxl.se holds second with 2.06M visits and a mobile-leaning mix (22.84% desktop / 77.16% mobile), while stadium.se ranks third with 1.71M visits.

Across the leaders, twentysix.ru is the most mobile-first (100% of visits), whereas tacticalstore.se is the most desktop-reliant (80.45%). Momentum favors lowrance.com in the latest month (24,203.91%), while tacticalstore.se shows the steepest pullback. On a yearly view, twentysix.ru posts the strongest expansion (59,395.06%), contrasted with wahoofitness.com (-69.97%).

Acquisition patterns also differ: google.se is driven primarily by search, google.se by direct, and google.se by referral; overall, 72 of the top 100 sites are direct-led, 20 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.