Top Sporting Goods Websites in Brazil

Key Insights on Top Sporting Goods Websites in Brazil on January 2026

As of January 2026, nike.com.br leads Sporting Goods in Brazil with 6.75M monthly visits. Its audience skews mobile-first (31.43% desktop / 31.43% mobile), and traffic is down month over month -19.44% and down year over year -5.5%. adidas.com.br holds second with 4.1M visits and a mobile-leaning mix (39.41% desktop / 60.59% mobile), while decathlon.com.br ranks third with 1.82M visits.

Across the leaders, bbguns4less.co.uk is the most mobile-first (100% of visits), whereas semexe.com is the most desktop-reliant (100%). Momentum favors militaria.pl in the latest month (133,468.31%), while paddling.com shows the steepest pullback. On a yearly view, paddling.com posts the strongest expansion (38,091.88%), contrasted with ventureshop.com.br (-57.18%).

Acquisition patterns also differ: nike.com.br is driven primarily by search, nike.com.br by direct, and nike.com.br by referral; overall, 67 of the top 100 sites are direct-led, 30 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.