Top Travel & Tourism Websites in Bulgaria

Key Insights on Top Travel & Tourism Websites in Bulgaria on January 2026

As of January 2026, booking.com leads Travel & Tourism in Bulgaria with 2.5M monthly visits. Its audience skews mobile-first (39.01% desktop / 39.01% mobile), and traffic is up month over month 21.41% and down year over year -22.15%. grabo.bg holds second with 1.73M visits and a mobile-leaning mix (19.4% desktop / 80.6% mobile), while bdz.bg ranks third with 1.68M visits.

Across the leaders, gayhellas.gr is the most mobile-first (100% of visits), whereas abax.bg is the most desktop-reliant (83.2%). Momentum favors marmoto.bg in the latest month (38,051.72%), while edinburghleisure.co.uk shows the steepest pullback. On a yearly view, edinburghleisure.co.uk posts the strongest expansion (13,279,800%), contrasted with vsichkioferti.bg (-55.43%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 74 of the top 100 sites are direct-led, 25 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.