Top Travel & Tourism Websites in Serbia

Key Insights on Top Travel & Tourism Websites in Serbia on January 2026

As of January 2026, booking.com leads Travel & Tourism in Serbia with 2.52M monthly visits. Its audience skews mobile-first (23.45% desktop / 23.45% mobile), and traffic is up month over month 16.9% and up year over year 2.79%. srbvoz.rs holds second with 493.14K visits and a mobile-leaning mix (8.63% desktop / 91.37% mobile), while wizzair.com ranks third with 474.75K visits.

Across the leaders, yourtravelmates.com is the most mobile-first (100% of visits), whereas aviasales.ru is the most desktop-reliant (70.11%). Momentum favors panacomp.net in the latest month (19,675.33%), while kupoman.rs shows the steepest pullback. On a yearly view, kkday.com posts the strongest expansion (41,075.06%), contrasted with funtravelnis.rs (-63.83%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 83 of the top 100 sites are direct-led, 17 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.